Campaign

The first collection is an introspective reflection of Heinrich Swanepoel. Born in South Africa, the Afrikaans culture represents his roots - the start of the journey. That in mind, the campaign was shot at the Afrikaans Taal Monument in Paarl: It symbolizes the relationships between languages and cultures. Garment designs were influenced by insects, antique armor and nature with emphasis on utilizing extraordinary materials such as ostrich leather - a signature local exotic. While exquisite, the garments were designed with application to twenty first century practicality.